About Us

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Who We Are

Our Company, PT Pesona Aura Biru, was established on September 25th 2008. Initially we started to develop and produce an automotive care products with our first brand JW Bright ranged from car shampoo products to tire polish. Now our products are distributed nationally serving several cities in Indonesia.


Along with our vision, we then expanded our products portfolio by developing a new line of cleaning agent product in the household industry with brand name SoBlass. And at the same time we expand our brand to global market, not only by selling our own brand but also become product manufacturer for several global brands.


We continuously make improvements in every level of our organization functions in order to serve our customers and our partners the very best of our products and services. Doing the right thing is the foundation of who we are.



In order to grow bigger and better we have set our big goals in the next five years :


  • Attaining Test ISO 9001:2000
  • ISO 9001:2000 is a certification as a prove of our standardized quality management. Thus, customer can embrace and trust our work process and finished products


  • Go IPO in Indonesian Stock Exchange
  • To adapt into good corporate governance prestige, to build better products, to reach more people, and to serve wider society




    Vision Mission & Team Value

    Our Vision To be an integrated multinational company which strives to give a meaningful added value to our customers through continuous innovation and by maintaining our service quality. Our mission to reach our long-term goals we have four principles that became [...]


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    Our Legal Certification

    Our customers’ and stakeholders’ trust is substantially important for us. Below are the list of legal certifications that we acquired based on Indonesia’s regulation. [...]


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